I'M AN ORIGINAL CATCHPHRASE
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A step back in time...
The Year is 1865. A young man leaves Ireland at 22 years of age and arrives in Melbourne Australia.
He quickly establishes a bakery selling bread in Abbotsford. He begins by delivering bread in handcarts, then swiftly progresses to horse drawn vehicles, then up to 45 carts..and finally motor vehicles.
He begins to sell flour and starts re-bagging door to door. From here he quickly progresses into pre-mixing 'Self-Raising Flour' (previously you had to mix this yourself) & selling this to shops.
The 1930's sees the introduction of packet cake and pudding mixes in Victoria
The company then began selling bread and flour in show bags, and throwing out free buns from floats.
The business now has 300 employees. It is sold to another Flour Company who has continued the flour business until this day. (under the new name)
The cake mix side is sold also to another company and is also still produced to this day. (under the new name)
A biscuit bakery is started.
A factory is built in Regional Vic- Kerang, trading under the brand Macs Shortbread.
(still in operation today)
September 11, 2001, a day no doubt everyone remembers only too well, but for us, it is the birth of something fantastic.
GUMNUT COUNTRY BAKEHOUSE is launched as a new startup company to serve the foodservice industry, but continue and greatly enhance the biscuit tradition.
2009 Eatwell Foods brand is born. This is the over-arching brand to Gumnut, and serves as the backbone to the PC Cereal Range, PC Premium Biscuit Range.
Eatwell Foods moves into a purpose built manufacturing plant. It has outgrown the old plant, and now with expansion, the new site comprises state of the art machinery from Italy and greatly increased output and product range (to include crumb and crackers)
Eatwell greatly enhances our capacity. Automation, robotics and extreme levels of efficiency has all been achieved at this point and we now set to work on our next project.
The addition of solar panels to cover half of our roof space, along with the achievement of BRC foodsafety- Eatwell embarks on the next level of service.
Today: more capacity, with both a new production line installed - fully automatic- another storage facility in the making and a growing team of RND and Sales personal- Eatwell is about to start its next chapter. Retail.
Cracker capability, packing capability, new sweet biscuit lines and innovation plus in the bakery inclusions section- 2021 is proving to be a great year for growth.
Watch this space...